Our lives are full of things. Disposable distractions, stuff you buy but do not cherish, own yet never love. Thrown away in weeks rather than passed down for generations.
Perhaps things will be different now. Wiser choices made with greater care. After all, if the fewer things you own always excite you, would you really miss the many that never could?
It's a recent ad from De Beers, for diamonds. It's capitalizing on bad times. But the words are no less the wiser for it. We can't expect clothing to last as long as diamonds, but it too ought to excite us, for as long as it's in our possession. Or, at the very minimum, convince with every wearing that the choice to acquire it was right.