Monday, October 19, 2009

Fun with Photoshop, Part 2: Rolex


Unlike the DKNY ad below, this one, for Rolex, is gorgeous, I think. Cleverly referencing Amelia Earhart (who will be big news with the forthcoming biopic later this year), delicately lighted, and beautifully styled. I especially love the skinny little scarf knotted over the portrait-collared leather jacket.

The product, too, is exactly in place, neither dominating the shot nor lost within it.

So all good, right? Until I saw the same ad running in British Vogue.

Take a good look at the watch here.



A simple question: with a luxury brand like Rolex, do you really want the mechanism showing this clearly?

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