Fun with Photoshop, Part 2: Rolex

Unlike the DKNY ad below, this one, for Rolex, is gorgeous, I think. Cleverly referencing Amelia Earhart (who will be big news with the forthcoming biopic later this year), delicately lighted, and beautifully styled. I especially love the skinny little scarf knotted over the portrait-collared leather jacket.

The product, too, is exactly in place, neither dominating the shot nor lost within it.

So all good, right? Until I saw the same ad running in British Vogue.

Take a good look at the watch here.



A simple question: with a luxury brand like Rolex, do you really want the mechanism showing this clearly?

Fun with Photoshop, Part 1: DKNY

I'm not a fan of the current DKNY campaign. Despite the garish hue of the greens and pinks, these photographs seem oddly barren in texture, affect, life.

With a closer look, though, it gets even creepier. The models are fully accessorized with bags, hats, belts and shoes. The gloss on the bags indicates sun, the New York sidewalk behind attests street.

But where are the models' shadows?

Memo to DKNY: you can't fake the NY part.